This Valentine's Day, surprise your sweetheart with a pretty pink bottle of the Moët & Chandon Rose Imperial champagne. The luxury wine brand has released a gift set perfect for the occasion, complete with a phosphorescent gold pen you can use to "tag your love" -- that is, write poetry or cute love messages on the side of the champagne bottle or other surface.
After you've toasted to your love and written each other lovey-dovey messages with the pen, you can scan the barcode on the package with your smartphone. Doing this will "tag your love nest" on Google Maps, says SassiSam, and allow you to share a picture of you and your sweetie with friends and family through your social networks.
Retailing for $129.99, the limited edition Moët & Chandon Rose Imperial gift set features a special bottle wrapped in bright pink, and also comes with a matching pink bag lined with a cute heart print.
Poetic Pink Packaging
Moet & Chandon Rose Imperial Gift Set Comes With Pen
Trend Themes
1. Luxury Gift Sets - Opportunity for luxury wine brands to release limited edition gift sets with unique features and personalization options like special packaging, and complementary gift items such as pens, and decorative bags.
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3. Social Media Integration - Creating gift sets and packaging that allow consumers to share their experiences on social media can create brand awareness while strengthening relationships with customers. Brands can encourage customers to post pictures, tag their love, and increase social engagement.
Industry Implications
1. Champagne & Wine Industries - Opportunity for champagne and wine brands to release innovative and personalized gift sets to cater to special events and personalized gift-giving occasions.
2. Packaging Industry - Opportunity for packaging companies to explore smart packaging options and innovative designs for luxury wines and champagne gift sets.
3. Social Media Marketing Industry - Opportunity for social media marketing companies to offer services that help brands leverage interactive packaging to engage customers and create brand experiences that foster social engagement.