Some of the world’s most fabulous makeup can be spotted on the world’s runways, but because most of the images and video we see of the models is taken from a distance, we miss out on the detail. We also don’t get a chance to see what lies under those layers of caked on color, which can leave us particularly curious after seeing the lavish makeup slathered on during haute couture shows.
Thanks to Greg Kessler’s fashion photography, we can see what the models look like before and after being made up for each fashion show.
"The Moment, the New York Times fashion blog, posts these together so you can slide back and forth from one image to the other," Neatorama says.
The site has a little slider across each image, allowing you to drag it to expose different areas of the face to see the cosmetic differences more clearly.
It’s neat to see models without makeup; yes, they’re beautiful, but without cosmetics, most of them aren’t the whiplash-worthy sites we see in magazines or on catwalks. Then again, some look much better without the freaky couture makeup some designers have them painted in.
Contrasting Makeup Mods
Models Before and After Hitting the Runway, With and Sans Makeup
Trend Themes
1. Makeup Transformations - There is an opportunity for makeup companies to create products that allow for transformative makeup looks similar to those seen on runway models.
2. Slider Technology for Beauty - Innovative slider technology can be applied to the beauty industry to allow for before and after makeup transformations in marketing and advertising.
3. Natural Beauty Movement - The trend towards natural and minimalistic beauty looks can be reinforced by showcasing models without heavy makeup on runways and in ad campaigns.
Industry Implications
1. Beauty - This trend is directly applicable to the beauty industry, particularly in the areas of product development and marketing.
2. Fashion - The fashion industry can capitalize on the trend towards natural beauty by featuring models with minimal makeup in campaigns and on the runway.
3. Technology - There is an opportunity for tech companies to develop slider technology that can be applied to the beauty industry for innovative marketing and advertising purposes.