Mochila is a healthy yogurt beverage that enlisted the Brazilian creative agency Sweety & Co. to create the branding for its products – which it did so by focusing on eye-catching imagery and an emphasis on the products' nutritious qualities.
The agency did an excellent job combining the best aspects of minimalism, and bold design. The minimalism is apparent in the labeling of the products, which features the benefits and flavors of the Mochila yogurt drinks in clear font. The bolder aspects of the bottles come in bright colors and geometric imagery, ensuring the bottles are both eye-catching and simple.
Flavors in the Mochila collection include a Mango, an Original and a Soursop, and each item is high in gut-healthy probiotics.
Vibrant Yogurt Drink Branding
Mochila Aims to Promote Health and Wellness Via Design
Trend Themes
1. Minimalist Branding - Opportunity for brands to create clean and simple designs that highlight the product's qualities.
2. Bold Packaging - Brands can explore vibrant colors and geometric patterns to create visually appealing packaging.
3. Gut-healthy Products - Increasing demand for products that promote gut health and contain probiotics.
Industry Implications
1. Beverage Industry - Innovative branding strategies can help differentiate products in a competitive beverage market.
2. Health and Wellness Industry - Growing market for products that prioritize health and wellness, creating opportunities for innovative branding.
3. Food and Nutrition Industry - Demand for gut-healthy products opens avenues for innovative branding and product development.