The Chick-fil-A Mocha Cream Cold Brew beverage is being test marketed by the brand in Denver, Colorado and Cheyenne, Wyoming as a new refreshment option that merges on-trend coffee with flavorful finishing touches.
The drink features cold-brewed coffee that has been mixed with sweetened cream along with a chocolate syrup and served over ice. Starting at $2.69 for a small, the chocolatey coffee drink is sure to be a hit amongst consumers who are curious about cold-brew coffee but who are looking for a softer way to give it a try.
The Chick-fil-A Mocha Cream Cold Brew is being test marketed through November 9, 2019 and is sure be favored by consumers seeking out an alternative to cold coffee drinks presently available.
Dessert-Like Cold Brew Coffees
The Chick-fil-A Mocha Cream Cold Brew Offers a Sweet Energy Boost
Trend Themes
-
Cold-brewed Coffee — Opportunity for creating unique and flavorful cold-brew coffee beverages with innovative finishing touches.
-
Sweetened Cream — Disruptive innovation opportunity lies in offering different variations of sweetened cream to enhance cold-brew coffee drinks.
-
Flavored Finishing Touches — There is potential for creating a wide range of flavored finishing touches, such as chocolate syrup, to add a unique twist to cold-brew coffee beverages.
Industry Implications
-
Beverage Industry — Opportunity for beverage companies to experiment with cold-brew coffee flavors and unique finishing touches to attract customers.
-
Fast Food Industry — Disruptive innovation potential in offering cold-brew coffee as an alternative to traditional hot coffee drinks in the fast food industry.
-
Coffee Shop Industry — There is potential for coffee shops to differentiate themselves by offering dessert-like cold-brew coffee beverages with innovative finishing touches.