This creative marketing tactic created by KitKat provides offices with mobile parking lots that allow co-workers to park their smartphones and enjoy a candy bar together.
In an attempt to promote KitKat's new 'Snap & Share' candy bar, the brand sent chocolate bars to 120 companies in the United Kingdom. Each bar containing 11 breakable pieces was accompanied by a handheld mobile parking lot where employees were encouraged to park their phones and take a tech-free break.
This clever marketing campaign encouraged employees to unplug -- even for a short time, enjoy some chocolate and verbally interact with their co-workers. Each Snap & Share candy bar was accompanied with a note saying: "Share a break and a KitKat for real. Maybe you’ll get the game-changing idea you’ve been looking for. Whatever happens, we better not see it online."
Smartphone Parking Lot Ads
This Mobile Parking Map Encourages Co-Workers to Share a KitKat
Trend Themes
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Mobile Parking Lots — Disruptive innovation opportunity: Creating mobile parking lots that encourage people to take tech-free breaks and interact with others.
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Promotional Tactic — Disruptive innovation opportunity: Incorporating creative marketing tactics like sending free products to promote brand awareness.
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Unplugging From Technology — Disruptive innovation opportunity: Designing strategies that encourage individuals to disconnect from their smartphones and engage in face-to-face interactions.
Industry Implications
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Marketing — Disruptive innovation opportunity: Developing innovative promotional strategies to capture consumer attention and create brand loyalty.
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Technology — Disruptive innovation opportunity: Designing products or services that help individuals balance their digital and offline lives.
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Hospitality — Disruptive innovation opportunity: Creating spaces or experiences that promote socialization and connection in a technology-driven world.