The Be Time mobile meditation bus made headlines earlier this year for offering 30-minute yoga sessions that catered to a New Yorker's busy schedule. Following its success, the wellness service has partnered with The James New York NoMad, to provide guests of this hotel with a new campaign called #MeditationMondays.
The Be Time bus will park outside of the James Nomad hotel every Monday, offering its popular 30-minute and 15-minute sessions to the hotel's guests as well as the general public. This mobile meditation studio promotes well-being, and speaks to the raising occurrence of consumers attempting to make a greater effort to incorporate wellness and de-stressing techniques into their daily routines.
Hotel-Partnered Mobile Meditation Studios
The Be Time Bus Will Park Outside James Nomad Hotel
Trend Themes
1. Wellness Services - Opportunity for hotels and other businesses to partner with wellness services to provide added value for customers and promote well-being.
2. Mobile Meditation Studios - Rising trend of mobile meditation studios provides opportunities for businesses to tap into the growing demand for quick and convenient stress-relief services.
3. On-demand Wellness - Opportunity to provide on-demand wellness services that cater to the busy schedules of consumers looking for quick and efficient ways to incorporate mindfulness into their daily routines.
Industry Implications
1. Hospitality - Opportunity for hotels to partner with wellness services to provide added value for guests, improve customer experience, and differentiate from competitors.
2. Wellness - Further development and investment in wellness services and mobile meditation studios to tap into the growing demand for stress-relief and mindfulness services.
3. Technology - Opportunity to develop technology solutions that facilitate on-demand wellness services or improve the customer experience of existing wellness services.