The most important new trend in marketing and communications is also the most misunderstood. Internationally, the use of mobile marketing platforms is a standard and integral part of the marketing mix. It is rare to see an ad, billboard, television commercial or packaging in Europe and Asia that does not include a text messaging code.
Trends show that campaigns are moving from single, large prize awards to longer promotions with smaller, constant prizes. Consistency and persistency are key to drive consumer behavior and encourage text adoption.
As games for mobile phones become more sophisticated, revenues will increase â€" with many more contest-games on the horizon. Popular mobile games are predominantly of the simple, puzzle type. However, with technical advances in phone handsets and wireless networks, more sophisticated offerings are growing in number.
Top 10 Trends for 2007
1 Advertising-supported games
2 Get set for D2C
3 Next-generation N-Gage
4 More connectivity and multiplayer
5 Tetris will sell millions of downloads
6 More crossover with Web and online gaming
7 At last, 3D gaming will take off
8 Flash Lite will make an impact
9 Mobile game audio finally gets some props
10 More camera and LBS games
For more information contact:
Mitch Fanning, Senior Account Manager
Tri-Media Integrated Marketing Technologies
Niagara-Toronto-Kansas City, Since 1986
http://www.tri-media.com
p:1-905-732-6431 toll free: 1-800-367-0766
Mobile Marketing
Intro & Top Trends
Trend Themes
1. Advertising-supported Games - Opportunity for businesses to incorporate advertising into mobile games to reach a wider audience.
2. Get Set for D2C - Opportunity for businesses to establish direct-to-consumer channels for mobile marketing, bypassing traditional intermediaries.
3. Next-generation N-gage - Opportunity for businesses to explore new advancements in gaming technology for mobile platforms.
Industry Implications
1. Mobile Marketing Platforms - Mobile marketing platforms can embrace advertising-supported games and direct-to-consumer channels for innovative marketing strategies.
2. Mobile Gaming Industry - Mobile gaming industry can benefit from the development of next-generation N-Gage games and the integration of advertising into games.
3. Wireless Network Industry - Wireless network industry can capitalize on the increased demand for more connectivity and multiplayer features in mobile games.