M&M's candies are already delicious on their own, but now consumers in the UK can enjoy their favorite treat in chocolate bar form with the launch of M&M's Bars. With these rich new chocolate bars, you can cram even more M&M's candies into every bite.
While the new M&M's Bars have been available in other countries for some time, the treat is officially set to make its UK debut in July of 2019. As M&M's Senior Brand Manager Cordelia Linacre explained, "We've been inundated with requests to bring M&M's Bars to the UK so we're extremely excited to announce that the wait is over." As for the bars themselves, the new M&M's Bars consist of peanut, chocolate, hazelnut, and crispy M&M's candies surrounded by a thick layer of chocolate.
Candy-Studded Chocolate Bars
New Four New M&M's Bars are Coming to the UK
Trend Themes
1. Expanding M&m's Product Line - The launch of M&M's Bars in the UK demonstrates a trend of expanding the M&M's product line to include new and innovative chocolate bar varieties.
2. Combining Snacks Into Bars - The introduction of M&M's Bars highlights a trend of combining popular snacks into convenient bars, creating new taste experiences for consumers.
3. Increased Demand for Candy-inspired Treats - The overwhelming requests for M&M's Bars in the UK indicate a growing trend of consumers seeking out candy-inspired treats that provide a nostalgic and indulgent experience.
Industry Implications
1. Confectionery - The introduction of M&M's Bars presents a disruptive innovation opportunity in the confectionery industry by offering consumers a new and exciting way to enjoy M&M's candies.
2. Snack Foods - Expanding the M&M's product line to include bars taps into the trend of combining snacks, creating potential disruptive innovation opportunities in the snack foods industry.
3. Food Manufacturing - The launch of M&M's Bars in the UK showcases a disruptive innovation opportunity for food manufacturers to explore the creation of unique candy-inspired chocolate bars.