Art and design studio M/M (PARIS) has teamed up with watchmaker ANICORN to launch its first-ever collection of timepieces, and NFTs dubbed '2.'
The unique "phygital" collection consists of five one-of-a-kind luxury pieces, including watches, a ping pong set, a silk square, a puzzle, two statement tees, and three exclusive NFTs, all of which are intended to represent the world of M/M (PARIS).
The three models, playfully named '2HAPPY,' '2LAZY,' and '2BUSY,' are designed to "tell both time and stories." Delivered in M/M (PARIS)'s signature typography, these timepieces feature a 3D dial showcasing a display of mini sculptures on the wearer's wrist. These three luxury watches will also arrive as an NFT release, allowing shoppers to own both a physical and digital version of the timepieces.
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Trend Themes
1. Phygital Collections - Businesses can create unique, interactive collections that bridge the physical and digital worlds, offering customers both a tangible and digital experience.
2. Luxury Nfts - Luxury brands can leverage the growing popularity of NFTs to create unique, limited edition digital assets that complement exclusive physical products.
3. Personalized Luxury - Customized luxury products, such as M/M (PARIS)'s unique timepieces, allow consumers to have a more personal and intimate relationship with luxury brands.
Industry Implications
1. Luxury Watchmaking - Watchmakers can explore new ways to incorporate technology and personalization into their designs, creating unique experiences for customers like ANICORN's 'phygital' watches.
2. Art and Design - Art and design studios can collaborate with luxury brands to create unique collections that showcase their signature style and offer customers a complete brand experience.
3. Fashion and Apparel - Luxury fashion brands can expand their offerings beyond traditional clothing and accessories, creating unique products like M/M (PARIS)'s statement tees with bold typography that align with their brand image.