Workwear label Carhartt joined forces with sports lifestyle label '47 to craft a collaborative MLB Hat collection. The collaborative headwear series was made specifically to celebrate the Opening Day of the Major League Baseball events. This collaborative range blends Carhartt's iconic workwear accents with '47's signature headwear pieces. The new MLB Hat collection is comprised of three different headwear models in total -- all boasting the team logos of the 30 MLB teams.
The '47 Captain is one of the models, boasting a structured and flat brim snapback. The '47 CleanUp is not structured, has a curved brim and adjustable details. Finally, the '47 MVP is a structured piece, with a curved brim, also with adjustable details. All of the three styles are available in the colors brown, navy blue and black.
Workwear-Inspired Baseball Caps
Carhartt Worked with '47 to Create a MLB Hat Collection
Trend Themes
1. Collaborative Hat Collections - The collaboration between Carhartt and '47 demonstrates the trend of brands partnering to create unique hat collections.
2. Workwear-inspired Fashion - Carhartt's collaboration with '47 showcases the trend of incorporating workwear influences into fashion, such as baseball caps.
3. Team Logo Headwear - The MLB Hat collection highlights the trend of designing headwear that features the logos of sports teams, creating a sense of fandom and team spirit.
Industry Implications
1. Fashion Collaboration - The partnership between Carhartt and '47 represents an opportunity for fashion brands to collaborate with sports lifestyle labels, tapping into a wider consumer base.
2. Workwear Industry - The incorporation of workwear accents in the MLB Hat collection suggests an opportunity for the workwear industry to expand its product offerings beyond traditional work clothing.
3. Sports Merchandise - The inclusion of team logos in the collaborated headwear presents a disruptive innovation opportunity for the sports merchandise industry to create unique and fashionable products for sports fans.