As part of the Luminato festival (art festival sponsored by L'Oréal Professionnel and Lancôme), famous Canadian fashion photographer Raphael Mazzucco contributed to the event in Toronto.
The work incorporates photographs transferred onto 8 foot canvases and then modified using sketching and painting techniques. Finally, the mixed media collages are completed by casting the pictures in a thick, clear resin.
The outcome from this process is just stunning.
Implications - Consumers are looking for designs that offer more than just visually stimulating elements. Products that dig deeper past aesthetically pleasing aspects attract those customers looking for art that creates intellectual discussion. Companies could incorporate more meaning into their pieces in order to attract those shoppers looking for more than eye candy.
Melancholy Paintography
Raphael Mazzucco's Contribution to the Luminato Festival In Toronto
Trend Themes
1. Mixed Media Collages - Incorporating various techniques and materials into art pieces allows for visually stunning and intellectually engaging creations.
2. Art with Meaning - Consumers seek art that goes beyond aesthetics to stimulate intellectual discussions, presenting opportunities for companies to incorporate deeper meaning into their products.
3. Photography Innovation - Exploring new ways to modify and present photographs, such as transferring them onto large canvases and using painting techniques, opens up opportunities for disruptive innovation in the photography industry.
Industry Implications
1. Art and Design - The art and design industry can leverage mixed media collages and art with meaning to create visually stimulating and intellectually engaging works that resonate with consumers.
2. Home Decor - The home decor industry can incorporate the concept of mixed media collages to offer unique and thought-provoking pieces that go beyond traditional wall art.
3. Photography - The photography industry can explore new techniques and approaches, such as combining painting and photography, to create innovative and visually captivating compositions.