Toronto's Minister Group is a full-service cocktail agency specializing in events such as team-building exercises. Unlike other catering companies, Minister Group employs a customized approach, which ensures that each mixology experience is specifically tailored to the needs of the client. This means that instead of a curated selection of beer or wine, the mixologists offer up crowd-pleasing cocktails that will be enjoyed by even the most discerning drinkers.
Rob and Dave of Minster Group recently paid a visit to Trend Hunter's office to teach the team how to shake and serve the perfect cocktail. In addition to providing samples of each drink, the experienced mixologists also outlined the origin, theory and method behind the cocktails they served up.
Designed to be both informative and entertaining, Minister Group's interactive mixology sessions are perfectly aligned with the rise of cocktail culture.
Collaborative Cocktail Tastings
Minister Group Teaches Teams How to Mix the Perfect Cocktail
Trend Themes
1. Interactive Mixology Sessions - Minister Group's personalized approach and informative mixology sessions offer a unique team-building option that caters to the rise of cocktail culture.
2. Customized Event Services - Minister Group's customized approach to mixology experiences presents an opportunity for other catering companies to consider offering personalized event services.
3. Culinary Experts for Corporate Events - The demand for unique corporate event options, such as Minister Group's cocktail tastings, highlights an opportunity for culinary experts to expand their offerings to business clients.
Industry Implications
1. Catering Services - Minister Group's custom approach to cocktail tastings sets them apart in the catering industry, encouraging other companies to consider personalized event services.
2. Corporate Event Planning - The popularity of interactive mixology sessions for corporate events offers opportunities for those in the event planning industry to offer unique and interactive experiences for clients.
3. Beverage Industry - With the rise of cocktail culture, there is an opportunity for the beverage industry to target corporate clients by offering interactive mixology experiences featuring their products.