The Missoni x Converse collection continues to grow with a covetable Fall 2015 sneaker range. This autumnal collection equally portrays both brands' aesthetics while remaining wearable and stylish.
For the Fall 2015 season, the Missoni x Converse team tapped the iconic Chuck Taylor All Star style and gave the notorious shoe a fashionable makeover. The result is a two-piece collection that features high and low-top versions of the recognizable silhouette. This season, the Chuck Taylor All Star is adorned with vertical stripes in two different colorways. While the black and mint green is a rather unisex shoe, the pink and black version is more geared toward females.
The Missoni x Converse All Stars are completed with cotton laces, metal eyelets and off-white rubber foxing along with a black foxing stripe and a matching toe cap.
Co-Branded Couture Sneakers
The Missoni x Converse Fall Sneakers Blend Elegant and Urban Styles
Trend Themes
1. High-fashion Sneakers - Disruptive innovation opportunity for high-end fashion brands and sportswear companies to collaborate and create luxury sneaker collections.
2. Co-branding - Disruptive innovation opportunity for brands from different industries to partner up and create unique and attractive products for the market.
3. Gender-specific Designs - Disruptive innovation opportunity for fashion companies to cater to specific target audiences by creating gender-focused designs.
Industry Implications
1. Fashion - Opportunity for high-end fashion brands to collaborate with sportswear companies and create co-branded couture sneakers that blur the line between fashion and function.
2. Sportswear - Opportunity for sportswear companies to expand their product lines by partnering up with high-end fashion brands to create luxury sneaker collections.
3. Retail - Opportunity for clothing retailers to offer exclusive co-branded products to differentiate themselves from their competitors and attract customers looking for unique products.