The Missoni Spring/Summer 2015 campaign delivers a mystifying set of opulent images. Viviane Sassen produced these captivating photos, which for the most part deliver chic optical illusions, displaying the collection alongside gigantic metal balls and swirling floral bouquets.
Model Amanda Murphy mastered the complex scenes present in these Missoni advertisements. She used the angular box-like stage to showcase patterned multi-colored dresses, floral robes and long bohemian-style pieces, all of which resonate with Missoni classics.
Alternative forms of lighting were applied by Sassen. The snapshots display electric beams and a soft glow, making Murphy appear much like a couture apparition. These creative elements speak to Missoni's capacity and will to constantly push fashion boundaries, no matter the season.
Mystifying Couture Campaigns
The Missoni Spring/Summer Viviane Sassen Advertisements Are Complex
Trend Themes
1. Optical Illusions in Fashion Campaigns - Disruptive innovation opportunity: Creating visually captivating advertisements that use optical illusions to showcase fashion collections in creative and compelling ways.
2. Alternative Lighting Techniques in Fashion Photography - Disruptive innovation opportunity: Experimenting with different forms of lighting, such as electric beams and soft glows, to create unique and mesmerizing visuals for fashion campaigns.
3. Pushing Boundaries in Fashion Design - Disruptive innovation opportunity: Constantly challenging traditional fashion norms and exploring new possibilities in design to create iconic and boundary-pushing collections.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Applying innovative techniques in fashion photography and design to create captivating campaigns and push the boundaries of what is considered traditional.
2. Advertising - Disruptive innovation opportunity: Incorporating optical illusions and alternative lighting techniques in fashion advertising to create visually striking and memorable campaigns.
3. Photography - Disruptive innovation opportunity: Experimenting with lighting techniques and creative elements in fashion photography to produce captivating visuals that stand out in the industry.