The 2009 Venice Carnival provided the usual array of awesome images featured at the annual costume event, including haute designer publicity stunts, including a living angel by fashion house, Missoni.
Margherita Missoni, the granddaughter of Rosita and Ottavio Missoni who founded the Missoni knitwear company, performed the traditional Flight of the Angel hanging from a cable tied from the bell tower at St Mark's Square. For her performance, she worn a Missoni-designed dress.
Implications - An effective way for businesses to garner the attention of large numbers of consumers is by portraying both themselves and their products in very dramatic and bold ways. In doing so, they will likely succeed in creating a lasting impression in the minds of consumers and benefit by standing out amongst competitors.
Living Angels Flying Over Italy
Missoni Designed Angel at the Venice Carnival 2009
Trend Themes
1. Dramatic Advertising Stunts - Companies can use bold and dramatic advertising stunts to capture the attention of consumers and stand out from competitors.
2. Fashion-branded Experiences - Fashion industry brands can create unique and memorable experiences, like Missoni's living angel, to increase brand awareness and image.
3. Event Costume Design - Designers can create unique and sophisticated costumes for events, like Missoni's dress for the Flight of the Angel, to showcase their talent and gain publicity.
Industry Implications
1. Fashion Industry - The fashion industry can use bold and unique stunts, like Missoni's living angel, to create buzz and gain attention for their brand.
2. Event Production Industry - Event production businesses can focus on creating unique and spectacular experiences, like the Flight of the Angel, to increase event attendance and impress clients.
3. Advertising Industry - The advertising industry can find opportunities in creating and promoting bold stunts and experiences, like Missoni's living angel, for their clients to attract attention and generate buzz.