Photographer Ryan McGinley captured models Hanne Gaby Odiele and Davin Childers riding on the back of a truck for the Missoni F/W 2009 ad campaign. Both models are draped in Missoni’s famous prints and multiple layers of scarves to lend the campaign a laissez-faire attitude.
Set against green roadside landscapes and a cloudless blue sky, the in-motion shots perfectly complement the abstract, muted-tone prints of the house’s fall-winter collection. McGinley’s work for the Missoni F/W 2009 ad campaign is some of his most mature and yet still harks back to youthful, carefree memories.
In-Motion Ad Campaigns
Hanne Gaby Odiele & Davin Childers Hitch a Ride for Missoni F/W 2009
Trend Themes
1. In-motion Advertising - The use of in-motion ads, such as models riding on the back of a truck, can capture attention and create a unique brand experience.
2. Laissez-faire Fashion Campaigns - Fashion brands can incorporate a laissez-faire attitude in their campaigns by featuring models draped in multiple layers of scarves and abstract prints.
3. Youthful Nostalgia in Advertising - Taking inspiration from youthful, carefree memories can create a nostalgic and relatable appeal in ad campaigns.
Industry Implications
1. Fashion - Fashion brands can explore in-motion ad campaigns to showcase their designs and create a memorable brand experience.
2. Advertising - Advertising agencies can embrace the concept of laissez-faire fashion campaigns to bring a fresh and unconventional approach to their clients' campaigns.
3. Photography - Photographers can draw inspiration from the fusion of in-motion shots and nostalgic elements to enhance the visual storytelling in their work.