This 'emobroidery' kit from Miso Funky is hilarious. It's an all-in-one bundle that lets you create cross-stitch creations with funny captions like "In case of emergency, breakdance" and "Sniff glue, worship Satan." These clearly aren't your grandmother's crafts, but they're perfect for the Gen Y-ers who have taken on traditional arts like knitting, crocheting and cross-stitch.
Check out more images of the Miso Funky kit above, and keep clicking for other subversive stitching projects.
Implications - There has been a sudden emergence in demand for goods that combine the chic of earlier decades with the unique sense of humor employed by today's culture. This generation seems to, by and large, gravitate towards a melange of modern stylings with older sensibilities -- companies capable of striking the appropriate balance are likely to capture the attention of a wide demographic.
Emobroidery Kits
Miso Funky DIY Craft Kits Give an Edgy Twist to Cross-Stitch
Trend Themes
1. Subversive Stitching - Companies can create DIY craft kits, like Miso Funky's 'emobroidery' kit, with subversive, humorous captions to appeal to younger consumers.
2. Modern Vintage - More companies are combining modern designs with vintage sensibilities to capture the attention of a wide demographic.
3. Humorous Crafts - Humorous captions and designs can make traditional crafts like cross-stitching feel relevant to younger consumers.
Industry Implications
1. Arts and Crafts - Companies in the arts and crafts industry can incorporate humor and modern designs into their products to appeal to younger consumers.
2. Gifts and Accessories - Gift and accessory companies can create humorous craft kits that make for perfect kitschy gifts for younger consumers.
3. Home Decor - Home decor companies can create subversive cross-stitch kits that can be framed and hung as wall art, appealing to younger consumers who want unique decorations for their homes.