The Mishka 2012 Holiday Lookbook shows off a diverse collection of Mishka products that any streetwear lover would be happy to find in their stocking. The lookbook was shot by photographer Brook Bobbins all around New York City. The lookbook not only showcases Mishka clothing, it also showcases the Mishka lifestyle.
Colorful graphics and backdrops accompany interesting patterns throughout the lookbook. Mishka affiliate artists and musicians sport the collection, which includes plenty of button-ups, hoodies, tees and varsity jackets. The tailored varsity jackets bring together prep style and street style, and are the must-have jacket for the fall and winter seasons this year. The collection also has a selection of caps to keep your head toasty warm and looking good.
Check out the Mishka NYC website to shop for the items in the Mishka 2012 Holiday Lookbook.
Colorful City Slicker Fashions
The Mishka 2012 Holiday Lookbook Captures NYC Lifestyle
Trend Themes
1. Streetwear Fashion - Opportunities for disruptive innovation in designing and producing trendy, affordable streetwear fashion for urban millennials.
2. Celebrity Endorsements - Opportunities for disruptive innovation in leveraging the endorsement of popular musicians and artists to market clothing lines to a wider audience.
3. Online Shopping - Opportunities for disruptive innovation in creating user-friendly online platforms for purchasing streetwear apparel, with emphasis on customer experience.
Industry Implications
1. Fashion and Apparel Industry - Opportunities for disruptive innovation in designing and producing trendy, affordable streetwear fashion for urban millennials.
2. Music and Entertainment Industry - Opportunities for disruptive innovation in leveraging the endorsement of popular musicians and artists to market apparel and accessories.
3. E-commerce Industry - Opportunities for disruptive innovation in creating user-friendly online platforms for purchasing streetwear apparel, with emphasis on customer experience such as virtual try-on tools.