Despite a rising interest in wearable devices, the female consumer has been hard to reach until now; the Misfit Ray Health Tracker is set to be experienced hands-on at CES 2016. The subtly chic smart jewelry is designed to help offer a discreet way to enhance one's day-to-day life. Aside from tracking activity and sleep, the Misfit Ray Health Tracker will also alert the wearer of incoming calls, texts and emails.
The wearable device features a subtle LED display to let the user know about connectivity, alerts or battery status. Capable of being worn around the wrist or neck, the Misfit Ray Health Tracker is also water-resistant to 50-meters and crafted from aircraft-grade aluminum for lightweight durability.
Feminine Connected Jewelry
The Misfit Ray Health Tracker is Unveiled in Time for CES 2016
Trend Themes
1. Feminine Wearable Devices - Disruptive innovation opportunity: Develop wearable devices specifically designed for the female consumer, offering functionality in a stylish and subtle form.
2. Smart Jewelry - Disruptive innovation opportunity: Create jewelry that incorporates smart technology, providing users with discreet notifications and activity tracking.
3. Connected Fashion Accessories - Disruptive innovation opportunity: Combine fashion accessories with connectivity features, allowing users to stay connected while maintaining a stylish appearance.
Industry Implications
1. Wearable Technology - Disruptive innovation opportunity: Merge fashion and technology in the wearable device industry, catering to the needs of the female consumer.
2. Jewelry - Disruptive innovation opportunity: Integrate smart features into traditional jewelry pieces, creating a new market for connected accessories.
3. Fashion Retail - Disruptive innovation opportunity: Collaborate with tech companies to develop connected fashion accessories, offering consumers a seamless blend of style and functionality.