The newly unveiled Mira Mikati Fall 2018 collection delivers a plethora of vibrantly colored apparel suitable for a car race. The Lebanese designer crafted a collection of women's race apparel that doesn't embody the "sexy racer girl," but instead, a heavy-duty mechanic woman, who embodies elegance in the evening. She balances the two aesthetics with tomboyish silhouettes and delicate details.
The Mira Mikati Fall 2018 collection boast silhouettes such as shearling jackets, but with fluffy faux fur and decorative embroidery, boiler suits in bright colorways, and patchworked jerseys. There are also relaxed sack dresses offered to deliver a more feminine look as well. There were message details such as ""unstoppable," "burn fat, not fuel," and "no boys allowed" that accented some of the pieces.
Vibrant Tomboy Womenswear
The Mira Mikati Fall 2018 Capsule Boasts Brightly Colored Racer Looks
Trend Themes
1. Tomboy Chic - Female consumers seeking to combine practicality and fashion could benefit from the introduction of new tomboyish silhouettes in womenswear.
2. Bold Colors in Sportswear - Introducing bright, eye-catching hues into sportswear can attract younger, millennial consumers looking to express their individuality.
3. Activist Messaging - Incorporating positive messaging in apparel, such as gender equality and environmental conservation, can attract socially conscious consumers looking to make a statement with their fashion.
Industry Implications
1. Fashion - Designers who experiment with unconventional color combinations and genderless forms to enhance the inclusivity of their brand can see a significant increase in customer engagement and retention.
2. Sportswear - Sportswear brands seeking to capture the attention of younger, adventurous consumers should consider introducing bold colors, tomboyish silhouettes, and activist messaging into their collections.
3. Activism - Activism could become a successful fashion niche by combining a passionate social message with creatively designed apparel in order to create a unique style and raise awareness of important causes.