When it comes to mint packaging, Eatwhatever has decided to take a risque route. After a youthful rebranding, the provocative taglines of Suck and Swallow were given predominant space on the design. When read in context with the brand's name, the mint packaging ends up having a sexual connotation that rivals Dentyne's commercial. Of course, it does boast the same concept of "kissable breath." In this case, however, there are two steps. These steps are clearly outlined inside.
Designed by New York City–based Mada Design, the mint packaging is not only visually stimulating, but also compact for easier portability. Practical on a number of levels, the mint packaging ensures that people are aware of the way to use Eatwhatever in order to ensure good breath for the rest of the day.
Provocative Mint Packaging
Eatwhatever's Suck and Swallow Directions are Youthfully Risque
Trend Themes
1. Provocative-mint-packaging - Creating mint packaging that incorporates provocative messaging can attract attention and stand out from traditional designs.
2. Youthful-rebranding - Revamping a brand with a youthful and risque approach can appeal to younger target markets and create a buzz around the product.
3. Compact-design - Developing compact mint packaging provides convenience and portability, making it easier for people to carry and use the product throughout the day.
Industry Implications
1. Food-and-beverage-packaging - The food and beverage packaging industry can explore incorporating more provocative and attention-grabbing designs to stand out among competitors.
2. Personal-care - Personal care brands can leverage youthful, risque rebranding strategies to target younger demographics and create a unique positioning in the market.
3. Consumer-goods - The consumer goods industry can benefit from developing compact and convenient packaging designs across various product categories to enhance customer experience and usability.