Theo Chocolate revamped its 2020 Holiday Collection in a way that inspires holiday cheer with a focus on using its festive treats for baking and at-home activities. The range of organic and certified fair trade chocolate includes playful products like Gingerbread Spice 45% Milk Chocolate bars, Peppermint Cocoa Cups and the all-new Peppermint Drinking Chocolate made with 55% dark chocolate and refreshing peppermint oil. There's also chocolate-covered marshmallows as a different way for people to appreciate the popular holiday sweet treat.
The freshly redesigned Holiday Collection packaging takes cues from snowglobes and shares whimsical scenes featuring snow-covered trees, colorful houses, ski lifts and oversized candy canes.
2020 has been a challenging year and people are already eagerly anticipating the comfort of the holiday season.
Chocolate-Covered Mint Marshmallows
Theo Chocolate's Holiday Collection is Festive & Nostalgic
Trend Themes
1. Festive Treats - There are opportunities to innovate with unique and playful holiday treats that inspire joy and create a sense of nostalgia.
2. At-home Activities - Developing products that can be enjoyed at home and used in baking or DIY activities can tap into consumers' desire for meaningful and engaging experiences.
3. Redesigned Packaging - Creating packaging that is both visually appealing and evokes the holiday spirit can create a memorable and festive customer experience.
Industry Implications
1. Confectionery - The confectionery industry can explore incorporating unique flavors and textures into holiday treats to provide consumers with new and exciting options.
2. Food and Beverage - The food and beverage industry can develop products that cater to the growing trend of at-home activities, such as DIY baking kits or interactive drink experiences.
3. Packaging - The packaging industry can offer innovative designs and materials that enhance the visual appeal and storytelling of holiday products, creating a memorable experience for consumers.