Although the Minneapolis Institute of Arts picked Titian's 'Venus Rising from the Sea' as its outdoor poster girl, a graffiti artist seemed concerned about the topless lady. The billboard was spra-painted with a stylish red sweetheart cover-up, along with the word "Brr!"
According to the LA times, Minneapolis Institute of Arts staff were "highly amused.†However, the original billboard was soon after erected back in its place.
Implications - Graffiti has evolved over the years from simple artistic tags to pieces that have a meaning behind them. Artists like Banksy have set the standard for street art that interacts with its environment and makes a statement at the same time. The incorporation of this alternative art piece with quirky drawings that parodies pop cultural figures could be a great edge for fashion brands to attract consumers.
Graffiti-Bombed Billboards
The Minneapolis Institute of Arts Ad Gets Covered Up
Trend Themes
1. Interactive Street Art - Fashion brands can leverage interactive street art, like graffiti that parodies pop cultural figures, to attract consumers.
2. Evolving Graffiti - Graffiti has evolved from simple tags to meaningful pieces that make a statement, offering opportunities for artists and brands to collaborate.
3. Graffiti as Commentary - Graffiti artists like Banksy have set the standard for street art that interacts with its environment and makes a social or political commentary.
Industry Implications
1. Fashion - Fashion brands can incorporate alternative art pieces, like graffiti, to create a unique edge and attract consumers.
2. Art - The evolving graffiti scene offers opportunities for artists to collaborate with brands and create meaningful art installations.
3. Advertising - Interactive street art, like graffiti, can be used as a disruptive advertising strategy to engage with consumers and make a statement.