Minnamame is described as "the friendliest frozen Japanese soybean" for its quirky, minimalist design.
The edamame branding was designed by the creative agency Yindee Design, for the company Lanna Agro Industry Co., Ltd. The soybean is exported globally, but mainly to Japan, and so the brand identity was inspired by the design aesthetic that Japan is known for – minimalism. The edamame comes in white packaging with minimal labeling, and features a smiling face with a soybean making up the "smile" – hence why Minnamame is described as "friendly" by the company.
The quirky and endearing packaging designed for the Minnamame brand is drastically different from the packaging of competitors, and ensures that the product stands out on shelves.
Endearing Edamame Branding
Minnamame's Packaging Stands Out for Its Playful Design
Trend Themes
1. Minimalist Packaging - Opportunity for other food brands to adopt minimalist packaging designs to stand out on shelves.
2. Quirky Branding - Opportunity for companies to create playful and endearing branding to differentiate themselves from competitors.
3. Cultural Inspiration - Opportunity for brands to draw inspiration from specific cultures to create unique and relatable brand identities.
Industry Implications
1. Food Packaging - Opportunity for food packaging companies to offer minimalist packaging options to cater to the growing demand for visually appealing designs.
2. Creative Agency - Opportunity for creative agencies to specialize in quirky and endearing branding designs for food and beverage companies.
3. Frozen Food - Opportunity for frozen food brands to adopt unique and cultural-inspired packaging to capture the attention of consumers in a crowded market.