In celebration of the latest Minions film, McDonald's Brazil created these adorable Minion character fries that celebrate the adorable yellow aliens. These fries are cleverly designed and branded in anticipation of the popular children's film.
Due to the popularity of the Despicable Me films, the Minions have finally received their very own feature film to star in. To celebrate the animated flick, McDoanld's Brazil exclusively designed fries that are cut out shapes of the tiny yellow characters. The fires arrive in a box of 20 and are called "BA-TA-TAS" which means "potato" in Portuguese with the added hyphens to replicate the nonsensical and syllabic way the Minions speak to one another. The fries are only available for a limited time while the Minions movie is out in theaters for the summer. The merging of pop culture and takeout speaks to how food branding is an important platform to leverage when marketing film.
Cartoon Alien Fries
The New Minion Character Fries are Exclusively Offered at McDonald's Brazil
Trend Themes
1. Film-themed Foods - The trend of film-themed foods offers opportunities for restaurants to leverage popular culture in their marketing strategies.
2. Character-shaped Foods - The trend of character-shaped foods can disrupt the fast food industry by creating a unique and memorable customer experience.
3. Nostalgia-based Marketing - The trend of nostalgia-based marketing allows companies to tap into consumers' emotions and create a strong brand connection.
Industry Implications
1. Fast Food - Fast food restaurants can utilize film-themed and character-shaped foods to differentiate themselves and appeal to customers seeking a fun and unique dining experience.
2. Entertainment - The entertainment industry can partner with food brands to create cross-promotional campaigns that leverage the emotional connection consumers have with their favorite films and characters.
3. Marketing and Advertising - Marketing and advertising agencies can help brands develop effective nostalgia-based marketing strategies to build brand recognition and loyalty.