Ladies bopping around in retro aerobics suits will make you want to buy a car? MINI thinks so! The latest campaign by BMW MINI features a room full of neon leotard-clad ladies doing "MINIcize!"
We weren't really sure what that is, and we can't really describe it as well as this video does, so you'll just have to watch and find out!
Let MINI teleport you back to those 80s jazzercise classes, and check out the clip.
Retro Aerobics To Sell Cars?
Minicize BMW MINI Ad
Trend Themes
1. Retro Aerobics - Opportunity for brands to incorporate retro aerobics into their advertising campaigns and tap into nostalgia marketing.
2. Neon Fashion - Fashion brands can leverage the popularity of neon fashion and incorporate it into their designs to attract consumers.
3. Nostalgia Marketing - Brands can use nostalgia marketing to create emotional connections with consumers and evoke positive memories of the past.
Industry Implications
1. Automotive Industry - Automotive companies can explore incorporating retro aerobics or other nostalgic elements into their advertisements to attract a wider audience.
2. Fitness Industry - Fitness brands can take inspiration from retro aerobics and create workouts or classes that appeal to individuals seeking a nostalgic fitness experience.
3. Fashion Industry - Fashion brands can capitalize on the popularity of neon fashion and create collections that cater to the demand for retro-inspired designs.