Shopkins Real Littles is a new collection of miniature brand products that are beloved by kids, including everything from Welch's Concord Grape Jelly and Kellogg's Frosted Flakes to fun snacks like Pringles and Cheez-Its. Moose Toys collaborated with a number of iconic household brands to bring these miniature toys to life.
Each brand-inspired Shopkin boasts a unique personality, such as Fruit Loopsy, which takes the form of a smiling miniature bag of Froot Loops. These tiny collectible characters are designed to fit inside the small product boxes that they come with.
For a limited time at the launch of Shopkins Real Littles, a special collector's case that has space for over 50 Real Littles will be offered as a gift with purchase at select retailers.
Branded Mini Collectables
Shopkins' Real Littles Feature Kids' Favorite Miniature Brand Products
Trend Themes
1. Collectible Brand Products - New collections of miniature brand products are opportunities for disruptive innovation in the toy industry.
2. Product Packaging as Toy - Designing toys that are the exact replica of packaging products is an opportunity for disruptive innovation in the toy industry.
3. Limited-time Collectible - Offering special limited-time collectibles as gifts with purchase are opportunities for disruptive innovation in the retail industry.
Industry Implications
1. Toy - The toy industry can benefit from creating miniature collectibles and packaging-inspired toys.
2. Food and Beverage - Brands in the food and beverage industry can benefit from collaborating with toy companies to create miniature branded products.
3. Retail - Retailers can benefit from offering limited-time collectibles as gifts with purchase to entice customers to shop at their stores.