The Mini Ritz Crackers are being launched into the Canadian market as the perfect product for on-the-go snacking moments to support consumers looking to stay fuel out of the house. The crackers come as small, bite-sized versions of the brand's original crackers and come in two package options including resealable 200-gram pouches and boxes of six 30-gram packs. The cracker was strategically formulated with the changing lifestyle of consumer habits in mind and is great for a wide range of age groups thanks to its simple, buttery flavor profile with a distinctively crisp crunch.
The Mini Ritz Crackers are expected to be a hit as we head into the warm weather months, which often sees consumers opting for convenient snacks for enjoying out of the house.
Crispy Bite-Sized Crackers
Mini Ritz Crackers are Suited for On-the-Go Snacking
Trend Themes
1. Mini Snacks - There is an opportunity for the development of tasty and healthy snacks for people on-the-go
2. Convenient Packaging - Innovative packaging designs that cater specifically for on-the-go snacking opportunities can be developed
3. Small-format Variants - Expanding the variety of small-pack snack options for consumers can be a potential opportunity for growth
Industry Implications
1. Food and Beverage Industry - With the growing trend for snacking, the food and beverage industry can capitalize on manufacturing and distributing small-pack snacking options.
2. Packaging Industry - Design firms can capitalize on creating innovative packaging designs that cater specifically for on-the-go snacking opportunities.
3. Retail Industry - Retail chains can capitalize on stocking a variety of small-pack snack options for on-the-go customers.