The Del Taco Mini Floats are being introduced by the QSR brand as a new menu item that aims to offer consumers a different way to satisfy their sweet tooth this summer. Priced at just $1 each, the floats are sized just right to make them suitable as a small indulgence, which will come as welcome news to those seeking to restrict their intake of calorie-laden desserts. The drinks can be ordered with your choice of drink and comes topped with the brand's premium Vanilla Shake.
The Del Taco Mini Floats are being launched on July 24, 2019 to coincide with National Drive-Thru Day. Patrons looking to score a free float with any purchase can access a coupon within the Del Taco app.
Portioned Low-Cost Dessert Drinks
The Del Taco Mini Floats are Available for Just $1 Each
Trend Themes
1. Portioned Dessert - Disruptive innovation opportunity: Develop a line of portioned desserts that offer a guilt-free indulgence at a low cost.
2. Low-cost Menu Items - Disruptive innovation opportunity: Create a range of affordable menu options to cater to price-sensitive consumers without compromising on taste or quality.
3. Digital Coupons - Disruptive innovation opportunity: Implement a digital coupon system to attract and reward customers, increasing customer loyalty and encouraging repeat purchases.
Industry Implications
1. Quick Service Restaurants (QSR) - Disruptive innovation opportunity: Introduce innovative menu items and low-cost options to attract new customers and remain competitive in the QSR industry.
2. Beverage Industry - Disruptive innovation opportunity: Develop unique beverage offerings, such as portioned dessert drinks, to diversify product portfolios and tap into new consumer preferences.
3. Mobile App Development - Disruptive innovation opportunity: Create user-friendly mobile apps with digital coupon capabilities to enhance the customer experience and drive sales in various industries.