BMW recently started production on the limited MINI Cooper London Olympics edition. Everyones favorite petite auto is being revamped in anticipation for the world's largest sporting event taking place in London next summer. Mini Coopers are already known for their versatility. In the last couple of years the automotive industry has seen various incarnations of this beloved compact. Just recently BMW celebrated a successful run of the British Royal wedding edition MINI, and before that there was the Macro Mehn Swarovski MINI.
The patriotic edition of this famous car will come in three colors: chili red, white silver and lightening blue. Keeping with this limey theme, a Union jack stripe will run the length of the car along the left hand side from bonnet to tail. The seat headrests will bear a similar emblem. The alloy wheels, signature white to ceilings and leather seats will carry the 2012 London Olympics logo.
Although production has started, the MINI Cooper London Olympics edition will not be ready for delivery until the first half of 2012. So, keep a stiff upper lip and remember good things come to those who wait.
Sporty Patriotic Compacts
MINI Cooper London Olympics Edition Celebrates the Games Across the Pond
Trend Themes
1. Limited Edition Automotive - Opportunity to create limited edition versions of popular car models to celebrate special events or occasions.
2. Patriotic Design - Potential for incorporating national symbols and colors into product design to appeal to patriotic consumers.
3. Collaborative Branding - Opportunity for brands to collaborate and create special edition products to cross-promote events or partnerships.
Industry Implications
1. Automotive - Automakers can explore the potential of launching limited edition versions of their popular models to cater to niche markets.
2. Product Design - Designers can experiment with incorporating patriotic elements into their products to tap into the emotional connection of consumers.
3. Marketing and Branding - Brands can partner with events or other brands to create special edition products as a marketing and branding strategy.