The Honest Company's mineral sunscreen lotion is made to provide simple and pure sun protection, which is surprisingly difficult to find when looking for a sunblock. As much as sunscreen is designed to protect your skin from things like the intensity of the sun's rays and skin cancer, a lot of lotions end up being loaded with harmful chemicals that are really no better for you.
Honest Sunscreen is a non-whitening and mineral-based formula that comes in lotion, spray and stick form, with packaging that's designed to be fun and family-friendly. The containers have a playful seaside theme and include charming details like an anchor holding down the UPC label on the bottom of the packages, subtly suggesting that the products be paired with outdoor water activities rather than something harmful like sunbathing.
Pure Summer Sunscreens
The Honest Company's Mineral Sunscreen Lotion is Playful and Summery
Trend Themes
1. Natural Sunscreens - There is a growing demand for sunscreens made with natural and non-harmful ingredients.
2. Family-friendly Packaging - The use of playful and appealing packaging designs can attract families and encourage them to choose a specific brand.
3. Multipurpose Sunscreen Products - There is a trend towards sunscreens that come in various forms (lotions, sprays, sticks) to cater to different preferences and needs.
Industry Implications
1. Skincare - The skincare industry can tap into the demand for natural sunscreens and develop innovative products with non-toxic formulations.
2. Packaging - The packaging industry can explore creative and family-friendly designs that appeal to parents and children.
3. Outdoor Recreation - The outdoor recreation industry can collaborate with sunscreen brands to provide multipurpose products that enhance the experience of outdoor activities.