British fashion imprint Peachy Den highlights its classic Mimi Cargo Pants and celebrates its 12,000 sales of the iconic silhouette with the help of the country's most well-known creatives to showcase the designs. The refreshing new take highlights the works of artist Slawn along with his partner Tallulah and their new baby.
The trio stars in a photoshoot of the family holding one another. Kesand Bell, co-founder of Trippin can also be seen in the new campaign along with models Zenobia Coegele-Downing and her mother Vanessa Coegele-Downing. The shoot is completed by Inigo and Jesse, who are two brothers that often capture exploring the outdoors and climbing trees. Together, it highlights the diverse versatility of the Mimi Cargos.
Cargo-Honoring Fashion Campaigns
Peachy Den Highlights its Mimi Cargo Pants in a Campaign
Trend Themes
1. Cargo-pant Marketing - Brands are leveraging creatives and social influencers to showcase the versatility of cargo pants in fashion campaigns.
2. Family-oriented Photoshoots - Fashion brands are using family-oriented photoshoots to promote their products, appealing to consumers' emotions and values.
3. Celebrating Sales Milestones - Fashion labels are using sales milestones and collaborations with creatives to increase brand awareness and attract new customers.
Industry Implications
1. Fashion Industry - The fashion industry can leverage cargo-pant marketing trends to promote the versatility of their clothing while using family-oriented photoshoots and collaborations to increase brand awareness and attract new customers.
2. Photography Industry - The photography industry can take advantage of the increased demand for family-oriented photoshoots to expand their services, providing unique and creative ways for families to capture and celebrate their moments.
3. Marketing Industry - The marketing industry can help fashion brands leverage sales milestones and collaborations with creatives to increase brand exposure and drive sales, using innovative and creative marketing strategies.