The Acura Millennial stressor infographic highlights the various issues causing troubling thoughts for Generation Y.
Used to promote Acura ILX, this graph details the way in which this generation grapples with stressors and identifies what the issues are. The chart, which is colored on top of a sleek black background, is a gorgeously minimalist piece with an easy-to-read style. Unsurprisingly, given the economy that this generation is entering out of school, the biggest stressor for this group is money, coming in at 80 percent. Closely following financial issues are work and relationships, which are truly timeless worries.
Though this infographic is technically a marketing piece, the data featured throughout is quite interesting and telling. Giving a snapshot of this age group without coming across as negative or judgmental, this is a positive piece when it comes to talking about Generation Y.
Generational Anxiety Charts
This Millennial Stressor Infographic is Englightening
Trend Themes
1. Financial Stress in Millennials - Opportunity for Fintech companies to create innovative personal finance management tools targeting Millennials.
2. Work-life Balance for Millennials - Opportunity for companies to develop HR policies addressing work-life balance of their Millennial employees.
3. Importance of Relationships for Millennials - Opportunity for startups to create new social and dating apps specially designed for young adults looking for meaningful relationships.
Industry Implications
1. Fintech - Fintech companies can use this data to build financial tools that cater to Millennials' unique needs and help them tackle their biggest stressor - money.
2. Human Resources - HR departments can use this data to develop new policies and benefits that address the work-life balance of their Millennial employees and attract Millennial talent.
3. Social and Dating Apps - With the importance of relationships highlighted as a major stressor for Millennials, there is an opportunity for startups to create new social and dating apps that focus on creating meaningful relationships.