The Cadbury Milk Tray Man has been a staple of the British candy company's advertising for decades -- and a new campaign is opening the iconic role up to women.
The Cadbury Milk Tray is a gourmet-style tray of filled chocolates sold in an elegant deep purple box. It's a Valentines day, Mother's day and Christmas day favorite for sweet-toothed Brits. Since 1968, the Cadbury chocolate gift box has been advertised by the Milk Tray Man, a Bond-like figure who performs extreme stunts in order to deliver a Cadbury Milk Tray to a romantic interest. Like Bond himself, the Milk Tray Man has been portrayed by various male actors over the years.
Now, a national Cadbury campaign seeks to find the next Milk Tray Man -- although he could be a she. The Milk Tray Man competition is open to daring men and women throughout the UK and Ireland.
Stuntperson Candy Campaigns
This Cadbury Campaign Searches for the Next Milk Tray Man (or Woman)
Trend Themes
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Industry Implications
1. Confectionery - Disruptive innovation opportunity: Confectionery companies can tap into the growing demand for inclusive advertising and position themselves as forward-thinking brands.
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