This unique milk branding concept was created by Imedia Creative Bureau of Bishkek, Kyrgyzstan. Using glass and plastic as its main materials, the dynamic concept puts the emphasis on the quality and freshness of the milk itself by providing a 360-degree view of the product inside the bottle.
The brand's logo is an illustration of a cow being beamed up to a space craft, which is embossed along with the brand name "MOLOCOW" on the front of the triangular glass bottle. The sleek branding showcases the purity of the product by presenting it in its entirety.
While not directly targeted at children, the playful milk branding concept is sure to make breakfast go a little smoother at the start of the school day.
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Trend Themes
1. Sustainable Packaging - Incorporating glass and plastic materials in milk packaging offers a 360-degree view of the product and emphasizes freshness.
2. Playful Branding - Using an embossed logo of a cow being beamed up to a space craft on the bottle, this milk brand concept appeals to consumers looking for a fun and unique experience.
3. Visual Storytelling - The concept of showcasing the entirety of the product through a 360-degree view provides an engaging way to communicate the quality and purity of the milk.
Industry Implications
1. Food and Beverage - The milk packaging concept presents an opportunity for dairy companies to differentiate their product through sustainable packaging and playful branding.
2. Design and Advertising - Design agencies can leverage the trend of visual storytelling in product packaging to create unique and engaging branding concepts for their clients.
3. School and Education - The playful milk branding concept can provide an enhanced breakfast experience for children, making it an opportunity for schools and educational institutions to explore partnerships with milk brands.