There is certainly no shortage of luxury specialty products on the market, but a growing demand for everyday luxury products is being reflected with new branding initiatives such as with the ALTIPLANO milk brand.
ALTIPLANO is a well-known China-based brand that has pastures in Australia that produce milk and ship it back to Asia. To help stand apart from the competition and enhance this notion the milk packaging features a blend of upscale imagery that's both Australian and Asian in influence.
Designed by the Pesign Design agency in Shenzhen, the ALTIPLANO milk brand focuses on offering an artistic, upscale option for consumers to choose. The packaging identifies a growing number of brands committed to providing everyday luxury products to discerning consumer segments.
Whimsical Milk Packaging
The ALTIPLANO Milk Brand Blends Australian and Asian Aesthetics
Trend Themes
1. Everyday Luxury - There is a growing demand for everyday luxury products that brands can tap into by offering upscale packaging and branding.
2. Cultural Fusion - ALTIPLANO's milk packaging features a blend of Australian and Asian influences, highlighting the trend of cultural fusion in consumer products.
3. Artistic Branding - The ALTIPLANO milk brand focuses on offering an artistic, upscale option, showcasing the trend of delivering luxury through unique and artistic branding.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can tap into the trend towards everyday luxury products by offering upscale branding and packaging for their products.
2. Design and Packaging - The trend towards artistic and cultural fusion in branding creates an opportunity for the design and packaging industry to create unique and upscale branding for consumer products.
3. International Trade - ALTIPLANO's use of Australian pastures to produce milk for the Asian market highlights the potential for disruptive innovation in the international trade industry through the blending of global resources and operations.