'Undefeated,' an American clothing label, is following up its designs that honored the US athletes who took part in the Rio games this summer with a fall-ready collection that makes prominent use of military-style clothing.
This includes a number of masculine olive-toned jackets, sweatsuits and t-shirts that state "ARMY VS ARMY" on the front. Some of the other pieces stray from the military-style clothing theme however, with vibrant plaid prints and collared long-sleeves thrown into the mix. While the brand states its name over many of the pieces boldly, others feature it very minimally.
In addition to this, Undefeated includes the attitude-heavy phrase "F*ck an apology. I'm not sorry for anything" embroidered onto the sleeve of a jacket, a tee with the words "FOUL PLAY" written, as well as a hat that warns onlookers by simply stating "PLAYER."
Modern Military-Style Clothing
Undefeated's Fall Line Fuses Bright Graphic Prints with Army Looks
Trend Themes
1. Military-inspired Fashion - Disruptive innovation opportunity: Create a line of military-style clothing that combines bold graphics and vibrant prints.
2. Emphasis on Attitude and Individuality - Disruptive innovation opportunity: Design garments with provocative statements and embroidery to cater to customers seeking unique self-expression.
3. Mixing Traditional and Contemporary Styles - Disruptive innovation opportunity: Merge military-inspired clothing with unexpected elements, such as plaid prints and collared long-sleeves, to appeal to fashion-forward consumers.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Collaborate with clothing brands to produce military-style fashion lines.
2. Streetwear - Disruptive innovation opportunity: Create streetwear collections that incorporate military-inspired designs and bold graphics.
3. Apparel Manufacturing - Disruptive innovation opportunity: Develop new manufacturing techniques to efficiently produce military-style clothing with unique embellishments.