Designers are taking it back to the front lines this fall with military-inspired menswear.
Everyone from Burberry to D & G and John Galliano have featured heavily-structured jackets with a Victorian twist to create this hot men's fashion phenomenon for Fall 2009.
WWII and French Navy officers were Burberry’s biggest inspiration, manifested in tailored jackets and two-toned pea coats. Other designers such as D & G have instead taken to embroidered patterns which are in turn inspired by old military designs.
History is making a comeback this fall, so don’t forget about your combat boots and lots of leather!
Military Menswear
Designers Do Battle On the Runway for Fall 2009
Trend Themes
1. Military-inspired Menswear - Opportunity for designers to create structured jackets with a Victorian twist and embroidered patterns inspired by old military designs.
2. Tailored Jackets and Two-toned Pea Coats - Opportunity for fashion brands to incorporate WWII and French Navy officer-inspired designs into their collections.
3. History-inspired Fashion - Opportunity for designers to embrace historical themes and create fashion pieces that harken back to past eras.
Industry Implications
1. Fashion - Fashion brands can capitalize on the military menswear trend by designing and producing military-inspired clothing.
2. Footwear - Opportunity for footwear brands to promote combat boots as a key accessory to complete the military-inspired look.
3. Leather Goods - Leather goods companies can benefit from the trend by offering leather accessories and garments that complement the military-inspired fashion.