Silver sneakers. No, make that silver coloured sneaks from Adidas. This is the German, sportswear company's 25th anniversary and this is the special edition shoe they released to commemorate it.
Adidas makes a great shoe and has been an innovator in features that changed the "basketball shoe." Just look at the lock-down straps that cross the ankle!
Implications - Companies like to take advantage of their own success because loyal buyers are aware of the value of a memorabilia that's being released for commemorative purposes. Especially when something is sold as a limited edition release, it becomes easy to lure faithful purchasers into buying the product. With the high prices that often accompany these products, they still manage to appeal to the consumer because there's always a value on history and nostalgia.
Silver Sneakers
Adidas 25th Anniversary Shoe
Trend Themes
1. Limited Edition Products - Companies can capitalize on their success by releasing limited edition products that appeal to loyal customers.
2. Commemorative Merchandise - There is a market for commemorative merchandise that taps into consumer's desire for nostalgia and history.
3. Innovative Shoe Design - Adidas has been an innovator in shoe design features, particularly in basketball shoes.
Industry Implications
1. Sportswear - Sportswear companies like Adidas can create a niche market for limited edition commemorative products.
2. Merchandise Retail - Retailers can tap into consumers' nostalgia and love for historical memorabilia by offering commemorative merchandise.
3. Athletic Footwear - Innovative design features in athletic footwear can differentiate brands and appeal to sports enthusiasts.