To promote the release of the NBA 2K17 video game, these Mike and Ike and Hot Tamales candies have been emblazoned with limited-edition branding that is basketball-centric. The new candy packaging also includes a limited-edition 3 Point Mix variety, which is a nod to the game for fans to enjoy.
The co-branded Mike and Ike and Hot Tamales packaging is being paired with a series of rewards that are unlocked when playing NBA 2K17. This includes different perks for each of the different varieties and acts as a great way to incite some bolstered interest in the classic candy from Just Born Quality Confections. The packaging announcement is also being paired with a social media campaign starting on March 13 with the hashtag #SweetGameFace.
Co-Branded Confection Campaigns
These Mike and Ike and Hot Tamales Candies Celebrate NBA 2K17
Trend Themes
1. Video Game-inspired Food Campaigns - Opportunity for food companies to generate buzz and drive sales by partnering with popular video game franchises to create limited-edition branded products.
2. Gamification of Food Promotions - Opportunity for brands to integrate game mechanics and incentives into food campaigns to increase engagement and build brand loyalty.
3. Social Media-driven Food Marketing - Opportunity for companies to leverage social media platforms to amplify the reach and impact of food campaigns, such as partnering with influencers or creating branded hashtags.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to leverage pop culture and partnerships with popular franchises to create innovative marketing campaigns.
2. Gaming and Entertainment - Opportunity for gaming companies to expand their reach and monetize by partnering with food and beverage companies to create themed products and promotions.
3. Social Media Marketing - Opportunity for social media agencies to work with food and beverage brands to develop and execute impactful campaigns that resonate with consumers and drive sales.