While sailboats are typically more appropriate to serve as the set for a preppy or nautical-themed photo shoot, the Mighty Healthy 2011 Summer Collection for men was showcased on a marina.
The Mighty Healthy 2011 Summer collection boasts a wide range of bold, graphic print tees displaying the brand's logo. The collection keeps it casual with khaki trousers, tanks and a striped beige and cream sweatshirt.
The juxtaposition between the breezy beach and boat setting and the tough, street-wear style, demonstrates the versatile and ready-to-wear qualities of the Mighty Health 2011 Summer collection.
Implications - An undemanding way for a business to garner the attention of consumers is by marketing or promoting its products in an unexpected or unconventional way. In doing so, the product's functionality and use will be showcased in a wide variety of ways, increasing its likelihood of appealing to a large clientele.
Bad Boy Boat Lookbooks
The Mighty Healthy 2011 Summer Collection Brings the Street to the Marina
Trend Themes
1. Streetwear on Boats - Opportunity for streetwear companies to showcase their product in an unconventional setting to attract a wider audience.
2. Versatile and Ready-to-wear Clothing - Potential for apparel companies to create collections with multiple end-use scenarios, allowing for wider appeal and consumer reach.
3. Graphic Print Tees - Trend for bold, eye-catching graphic tees that showcase a brand's logo or message.
Industry Implications
1. Fashion - Potential for fashion companies to incorporate streetwear and versatile clothing into their collections for wider appeal.
2. Tourism - Opportunity for waterfront businesses to showcase streetwear apparel and graphic tees to tourists and boating enthusiasts.
3. Marketing and Advertising - Trend of promoting products or services in unconventional settings to garner consumer attention and appeal.