Sweden-based aquavit company Åhus Akvavit has entered the U.S. market with its leading seasonal blend dubbed ‘Midvinter.’ This botanical spirit transforms traditional aquavit flavorings of caraway and fennel with seasonal hits of a winter apple, fresh lemon peel, warm vanilla, and slight cinnamon. Each botanical is macerated, independently distilled, and then combined after calculating the perfect samples of each distillate. It is exclusively available in the US and is sold online at the distillery’s website as well as Drink Fellow’s website through a deal with The Craft Spirits Cooperative.
"While it’s typical for aquavit distillers to make a Christmas edition, Åhus Akvavit is a global spirit, so we chose instead to focus on capturing the botanicals and flavors associated with the season, a little Swedish winter magic, in hopes of creating new memories and traditions no matter where you’re drinking it," says Master Distiller Anna Randrup.
Swedish Aquavit Expansions
Åhus Akvavit Debuts 'Midvinter' as its First Aquavit in the U.S. Market
Trend Themes
1. Seasonal Aquavit - The production of seasonal aquavit with unconventional botanicals opens the door for developing unique flavor profiles.
2. Direct-to-consumer Distribution - The implementation of direct-to-consumer distribution channels provides efficient and accessible purchasing options for customers.
3. International Expansion - Expanding internationally allows companies to diversify their customer base and increase brand recognition.
Industry Implications
1. Spirits and Liquor - Developing new and unique flavored spirits is a profitable trend to capitalize on in the spirits and liquor industry.
2. E-commerce - Liquor sales have shifted to e-commerce platforms such as the distillery’s website and Drink Fellow’s website, so companies should consider developing their online presence.
3. Travel and Tourism - Aquavit production can be incorporated into tourism and travel industries as it promotes cultural exchange and experimentation with local cuisine.