Midnight Rave works in collaboration with anime artist Dying in Tokyo on a new seasonal collection for the Fall/Winter 2021 season. The duo delivers a slew of goods that are detailed with the artistic style of the artist across the punk apparel silhouettes.
The streetwear designs are fused with graphics throughout the entire capsule with accessories to compliment the wearables. The designs are made in Los Angeles and feature items such as the oversized yellow tee that is marked with "Don't Smoke! Rave!" for a rebellious nature. Another notable item to join the seasonal collection includes the hoodies made from soft cotton materials with an anime character designed specifically for this capsule by the artist.
Japanese Artist-Designed Fall Apparel
Midnight Rave Launches a New Anime-Themed FW21 Capsule
Trend Themes
1. Anime-themed Fashion - The collaboration between Midnight Rave and Dying in Tokyo highlights the potential for more anime-inspired fashion trends, which can be pursued by streetwear and high-end fashion brands alike.
2. Collaboration-based Design - The partnership between Midnight Rave and Dying in Tokyo demonstrates the potential for other artists and designers to collaborate and create unique fashion collections, which can be explored by fashion houses across the industry.
3. Punk Aesthetics - The punk-inspired aesthetic of the Midnight Rave x Dying in Tokyo collection highlights the potential for punk fashion trends to make a comeback, which can be pursued by streetwear and high-end fashion brands alike.
Industry Implications
1. Fashion Design - The collaboration between Midnight Rave and Dying in Tokyo highlights opportunities for fashion design companies to collaborate with artists and create unique fashion collections that attract niche markets.
2. Streetwear - The punk-inspired fashion collection by Midnight Rave x Dying in Tokyo highlights the potential for streetwear brands to incorporate rebellious and anime-inspired designs into their collections, creating unique and distinct trends for their loyal customers.
3. Anime/manga - The Midnight Rave x Dying in Tokyo collection highlights opportunities for anime/manga and otaku subcultures to break into mainstream fashion, expanding their reach beyond traditional niche markets.