Jordan Brand releases a new tonal iteration of the Air Jordan 11 sneaker model with the Midnight Navy colorway palette to join its roster. The sneaker features a retro design language and a deep tonal look that rests on top of a white midsole unit.
The rest of the upper is detailed with the Midnight Navy color and has a textural touch to add tactile contrast. This can be seen in the form of the velvet mudguards. The shoes are set to launch officially on November 11th and will be priced at $225. Additional details that round out the silhouette include the Jumpman logo on the lateral side of the heel in a contrasting hue.
Navy Tonal Basketball Sneakers
The Air Jordan 11 Sneaker Gets a Midnight Navy Colorway
Trend Themes
1. Tonal Sneaker Design - The rise of tonal sneaker designs creates an opportunity for companies to experiment with various textures and material details.
2. Retro Design Language - The growing interest in vintage aesthetics and retro design languages provides an opportunity for companies to create nostalgic-inspired products.
3. Contrasting Hue Accents - The use of contrasting hue accents in shoe design highlights an opportunity for companies to add a pop of color and enhance visual interest.
Industry Implications
1. Footwear - The footwear industry can incorporate tonal designs and retro aesthetics, while experimenting with color accents to create innovative designs.
2. Fashion/apparel - Incorporating different textures and working with retro designs can entice consumers seeking vintage fashion inspirations.
3. Retail/e-commerce - Retailers can showcase the latest designs from footwear companies reflecting tonal design trends to cater to their target consumers.