Fashion boutique Middle Sister is a Vancouver-based business that carries a number of local designer products. In addition to its clothing and accessory range, the boutique carries a number of handmade jewelry pieces and is synonymous with a feminine brand identity.
Conceived by Vancouver-based design studio arithmetic, the Middle Sister brand identity is translated with a palette of pastel pinks. Fused with a metallic gold store logo, the boutique's interior boasts patterned pink wallpaper with hangers, fixtures and promotional materials matching this same, feminine aesthetic.
This pastel brand identity contributes to an experiential retail space that visitors will remember. In addition to visiting its gorgeous retail store, Middle Sister fans can check out the company's Instagram profile for daily style inspiration.
Sublime Fashion Branding
Middle Sister's Brand Identity is Showcased in a Palette of Pastel Pinks
Trend Themes
1. Experiential Retail - Middle Sister's pastel brand identity contributes to an experiential retail space, creating an memorable experience for visitors.
2. Handmade Jewelry Trend - Middle Sister carries a number of handmade jewelry pieces, tapping into the growing trend of consumers seeking unique and one-of-a-kind products.
3. Feminine Brand Identity - Middle Sister's feminine brand identity, complete with a palette of pastel pinks, showcases the opportunity for businesses to tap into the growing demand for products that celebrate femininity and individuality.
Industry Implications
1. Fashion Retail - The Middle Sister brand identity showcases the potential for fashion retailers to create an immersive in-store experience using color palettes and brand identity.
2. Jewelry Design - Middle Sister's selection of handmade jewelry pieces taps into the growing trend of consumers seeking unique and personalized jewelry options.
3. Interior Design - The Middle Sister store's brand identity, including its patterned wallpaper matching the feminine aesthetic, showcases opportunities for interior designers to create experiential spaces using color palettes, patterns and materials.