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Nike's Dunk Low Gets a Midas Gold Colorway Design

Nike introduces a new tonal design to its Dunk Low sneaker model with the new Midas Gold colorway update for the season. The shoe boasts two tones throughout the silhouette and blends together the brand's signature gold color at the base foundation and is detailed with 'Tough Red' as the accents.

The palette is inspired by the USC Trojans. Golden details are applied in leather materials and can be seen decorating the toe boxes, the collars, and the quarters. The Swoosh details, the eye stays, and the mudguards are then marked with the rich red hue. The tongue is made from nylon materials and detailed with gold as the main color and emblazoned with red trimming.
Trend Themes
1. Tonal Colorway Sneakers - Brands can experiment with blending and contrasting colors to create unique and eye-catching sneakers.
2. Team-inspired Sneaker Palettes - Designers can tap into fan bases by creating sneakers themed around popular sports teams or other cultural phenomena.
3. Luxury Sneaker Details - High-end materials like leather and metallic accents can elevate the design of sneakers and appeal to consumers seeking a premium look and feel.
Industry Implications
1. Athletic Footwear - Athletic brands like Nike can continue to innovate and release new colorways and designs to keep their loyal fan base satisfied.
2. Fashion - Sneakers continue to be a staple in fashion and brands can take advantage of this trend by offering unique and stylish designs like the Midas Gold colorway.
3. Sports Merchandise - With sports teams constantly updating their uniforms, designers can create sneakers that match or complement the new palettes, giving fans new ways to show their team spirit.

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