Nike introduces a new iteration of the Blazer Mid '77 sneaker model and it is spotlighted by the side of the silhouette. The latest update features a reversed Swoosh detail informed in a double print aesthetic. It comes in a colorway that blends together the hues White, Sail, and Summit White with Midnight Navy as well.
Across the later mid-panel, there is the Midnight Navy color making up the Swoosh branding detail. It is then overlayed with another accent that is a reversed version of the Swoosh in an outlined orange. Additional details that accent the sneaker include orange and navy blue hues at the tongue tag, and branding details in navy found at the suede heel unit at the back.
Double Branded High-Top Sneakers
Nike's Blazer Mid '77 Sneaker Gets a Branding Update
Trend Themes
1. Double-branded Sneakers - Opportunity for footwear brands to collaborate with one another and create unique sneaker designs featuring both of their signature logos.
2. Reversed Logo Details - Opportunity for brands to experiment with incorporating reversed logo details into their product designs as a way to create a fresh and intriguing aesthetic.
3. Color-blending Techniques - Opportunity for brands to play with colors and utilize innovative techniques to blend together different hues for unique and distinctive product design.
Industry Implications
1. Fashion - Fashion industry professionals can leverage the trend of double-branded sneakers to create collaboration opportunities with other brands, driving up sales and consumer interest.
2. Footwear - Footwear industry companies can integrate the reversed logo detail trend into their latest sneaker models as a way to showcase their innovative approach to product design and stand out in a crowded market.
3. Design - Design industry professionals can explore the color-blending techniques utilized in the latest Nike Blazer design, and experiment with similar blending techniques to create unique products in various industries such as furniture, home goods or appliances.