These microwave meals from Lean Cuisine have been recreated with purely organic ingredients. The new line of Lean Cuisine dishes focuses on increasingly healthy choices. Each of the new microwave meals will provide consumers with quick and simple dinner options that are organic and high in protein. In addition, the new line will include gluten-free options.
The Lean Cuisine brand is also creating a breakfast line called 'Morning.' The range will offer quick and delicious breakfast options to aid consumers in starting the day off right. The brand will also be adding 10 new dishes to its existing 'Marketplace' and 'Comfort' lines such as the 'Spicy Beef & Bean Enchilada' and 'Cheddar Bacon Chicken.'
While the original Lean Cuisine product range focused on low-calorie consumption, this line combats dietary restrictions and caters to a more diverse demographic.
Organic Microwave Meals
The Lean Cuisine Brand Unveils 10 New High-Protein Dishes
Trend Themes
1. Organic Microwave Meals - The trend towards organic ingredients in microwavable meals presents an opportunity for companies to tap into the health-conscious consumer market.
2. High-protein Microwave Meals - The trend towards high-protein options in microwavable meals presents an opportunity for companies to tap into the fitness and wellness demographic.
3. Quick and Healthy Meals - The trend towards quick and healthy meals presents an opportunity for companies to provide convenient options for busy individuals who still prioritize their health and nutrition.
Industry Implications
1. Microwaveable Meal Industry - The microwaveable meal industry can disrupt the market by incorporating organic and high-protein options in their product lines.
2. Fitness and Wellness Industry - The fitness and wellness industry can take advantage of high-protein microwave meals as a convenient and nutritious post-workout meal option for individuals on-the-go.
3. Breakfast Food Industry - The breakfast food industry can tap into the trend of quick and easy morning meals by creating convenient and healthy breakfast options for consumers.