The Microsoft Super Bowl commercial will be highlighting the Xbox Adaptive Controller — compatible with Xbox One and PC. The product was released last year, however, the tech giant has been putting great emphasis on diversity and inclusion, and this accessibility-promoting ad is a great example of that. The 60-second video briefly spotlights a group of kids and their immense passion for games.
The Microsoft Super Bowl video is dubbed 'We All Win' and is set to air on CBS during the sporting event. The commercial boldly spotlights the UX-forward design of the Xbox Adaptive Controller which was created to "meet the needs of gamers with limited mobility."
Allowing young and old to have a hassle-free experience with gaming equipment, Microsoft even makes the product's "packaging easy to handle."
Accessibility-Focused Gaming Ads
The 2019 Microsoft Super Bowl Commercial Aims at Inclusion
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Industry Implications
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3. Product Design - Opportunity for companies to invest in user-centric design approaches to create more inclusive and accessible products.