'Dear #ULTRADAD' is an emotional ad launched by beer brand Michelob ULTRA. The commercial was launched last year just in time for Father's Day and spotlights father figures who are presented with a letter of thanks from those who want to show their appreciation. Featured are a coach, a mentor and a stepdad who read each letter with tears in their eyes.
Aiming to celebrate father figures that helped shape individuals -- with not just biological dads featured -- Michelob ULTRA's compelling commercial is emotional, heartfelt and inspiring. The ad was shared alongside a #ULTRADAD hashtag which invited consumers to share who inspired them on their social media channels.
In addition, the beer brand donated $1 from every sale during the holiday to Up2Us Sports -- a coaching and mentorship organization which provides training opportunities to help better the lives of youth while encouraging youth. .
Emotional Father Figure Ads
Michelob ULTRA's Dear #ULTRADAD Ad Thanks Mentors, Coaches and More
Trend Themes
1. Celebrating Father Figures - Michelob ULTRA's emotional ad showcases the importance of father figures and presents an opportunity for brands to celebrate and honor non-traditional fathers and mentors.
2. Emotional Advertising - Emotional advertising, as demonstrated by Michelob ULTRA, can create a strong emotional connection with consumers and inspire action.
3. Cause Marketing - Michelob ULTRA's partnership with Up2Us Sports highlights the potential for cause marketing in the beer industry and the impact of donating a percentage of sales to a charitable organization.
Industry Implications
1. Beer - The beer industry can leverage emotional advertising to create a deeper connection with consumers and support charitable causes through cause marketing.
2. Sports Coaching and Mentorship - The coaching and mentorship industry presents an opportunity for partnerships with brands looking to support youth and create meaningful social impact through charitable donations.
3. Father's Day Marketing - Brands can capitalize on Father's Day to celebrate and honor non-traditional fathers and father figures, as demonstrated by Michelob ULTRA's #ULTRADAD campaign.